A data silo is data that is stored in an individual or lone database, whether that be a website or cloud-based service, that is not integrated or understood in the context of the entirety of a businesses operation or available data sources. This makes it extremely difficult to understand the full picture when it comes to customer interactions with a company, and can lead to inefficient and/or ineffective strategy.
Read MoreHow can we measure the effectiveness of government lock-down restrictions across the globe in reducing outbreaks of the Covid-19 pandemic. We discover the effectiveness of individual nations’ lockdown restriction success by comparing global mobility trends with Covid-19 case numbers, utilising tools including Snowflake, Power BI and Excel which should be staples in any modern businesses data analysis.
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