Posts in Learn/New Features
Data Mesh - The future for data led organisations

The main obstacle with any developed data analytics function is the bottleneck of data and skillset – the more central intelligence you have, the more outer teams want to use it, so you need to find a way of allowing data and insights to flow.

If data is so complex that only your highly paid data wizards, how can make sense of it?

Here’s one methodology that we’ll discuss in detail, the Data Mesh:

  1. A decentralised data structure with domain/product teams who own the analytical and operational data:

  2. Self-serve infrastructure, data products and federated governance.

  3. A data-driven decision-making culture across the organisation.

Read More
The Importance of Customer Lifetime Value for Your Business

Businesses today face a growing challenge: it’s becoming exponentially more difficult and expensive to both attract and convert new customers. For this reason, many marketers and managers are shifting their focus towards understanding how they can increase the retention of their existing customers, rather than just running continually on the new customer treadmill.

Read More