Posts in Commentary
Consumer Brands / Digital Economies - Article Analysis

In a hyper-competitive global market place, firms are constantly looking for the edge over their competitors. This analysis discusses the importance of creating a model which leverages customer data to better understand and predict future business trends. From small business to global FMCG companies, data analytics is of pinnacle importance to modern business success.

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IBM Watson - Article Analysis

This analysis explores how supercomputers are becoming increasingly useful. In this case, IBMs Watson uses a complex network of data to understand the development of melanoma (skin cancer), allowing for earlier detection and the mitigation of human error.

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