Consumer Brands / Digital Economies - Article Analysis

What big consumer brands can do to compete in a digital economy

Another great example of how agile business models are essential in today's day and age. The rise of e-commerce, disruptive start-ups and innovators have left many traditional retailers in the dust. Changing lifestyles and increasing demands for more value have culminated in the giants of the FMCG world being left behind in the e-commerce era, with smaller, more agile businesses using the powers of data to better align with consumers’ values  and understand what they truly demand, and then customising their experience to match exactly. By running data analytics, firms can optimise their merchandise mix and marketing efforts, as well as inform future innovation, keeping them one step ahead of the pack.

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