Full Interview - Microburbs with Luke Metcalfe |Data Stories|

Marketing is becoming increasingly personalised. But what do you do when you have too many customers to know personally? We sat down with Microburbs founder, Luke Metcalfe, to find out.

P.s. If you’re in a hurry we have time stamped each of the discussion points so you can skip to the bits that interest you the most (see below)!

Time Stamps:

• 00:16 - inspiration for Microburbs and where the data comes from

• 3:09 - what value can Microburbs bring to businesses?

• 5:41 - how does Microburbs differ from traditional competitors in the segmentation and analysis space i.e. Roy Morgan?

• 8:12 - can users of Microburbs literally find themselves?

• 9:59 - industries and companies that can benefit most

• 10:59 - future of Microburbs

• 12:52 - the most fascinating insight found since Microburbs was developed

• 15:00 - conclusions and links for extra info (below)

Thanks for watching and thanks to Luke from Microburbs for his time and expertise. For more information about Microburbs, check out their website.

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